Privacy Policy

Introduction

This is the Privacy Policy of Nicety Limited, registered at 7 Bell Yard, London WC2A 2JR, United Kingdom.

Your privacy is critically important to us. At Nicety, we have a few fundamental principles:

— We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.

— We store personal information for only as long as we have a reason to keep it.

— We aim to make it as simple as possible for you to control what information on your website is shared publicly (or kept private), indexed by search engines, and permanently deleted.

— We help protect you from overreaching government demands for your personal information.

— We aim for full transparency on how we gather, use, and share your personal information.

Below is our Privacy Policy, which incorporates and clarifies these principles.


What This Policy Covers

This Privacy Policy applies to information that we collect about you when you use our website at nicetymaterials.com.

Throughout this Privacy Policy we’ll refer to our website, mobile applications and other products and services collectively as “Services.” And if you’d like to learn more about which Nicety company is the controller of information about you, take a look at the section below on Controllers and Responsible Companies. Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.


Information We Collect

We only collect information about you if we have a reason to do so–for example, to provide our Services, to communicate with you, or to make our Services better. We collect information in three ways:

— if and when you provide information to us

— automatically through operating our Services

— from outside sources.

Let’s go over the information that we collect.


Information You Provide to Us

It’s probably no surprise that we collect information that you provide to us. The amount and type of information depends on the context and how we use the information. Here are some examples:

Basic Account Information: We ask for basic information from you in order to set up your account. For example, we require individuals who sign up for an account to provide a name, username and email address–and that’s it.

Transaction and Billing Information: If you buy something from us–a subscription to a package for example–you will provide additional personal and payment information that is required to process the transaction and your payment, such as your name, credit card information, and contact information.

Communications with us (Hi There!): You may also provide us information when you respond to surveys, or communicate with us about a support question.


Information We Collect Automatically

We also collect some information automatically:

Log Information: Like most online service providers, we may collect information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services on nicetymaterials.com.

Usage Information: We may collect information about your usage of our Services. For example, we collect information about the actions that you perform on our site. We use this information to, for example, provide our Services to you, as well as get insights on how people use our Services, so we can make our Services better.

Location Information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions.

Information from Cookies & Other Technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. Nicety may use cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand email campaign effectiveness and to deliver targeted ads.


Purposes for Using Information

We use information about you as mentioned above and for the purposes listed below:

To provide our Services–for example, to set up and maintain your account, host your website, backup and restore your website, or charge you for any of our paid Services

To further develop and improve our Services–for example by adding new features that we think our users will enjoy or will help them to create and manage their websites more efficiently;

To monitor and analyze trends and better understand how users interact with our Services, which helps us improve our Services and make them easier to use;

To measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition–for example, we may analyze how many individuals purchased a plan after receiving a marketing message or the features used by those who continue to use our Services after a certain length of time;

To monitor and prevent any problems with our Services, protect the security of our Services, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of Nicety and others, which may result in us declining a transaction or the use of our Services;

To communicate with you, for example through an email, about offers and promotions offered by Nicety and others we think will be of interest to you, solicit your feedback, or keep you up to date on Nicety and our products; and

To personalize your experience using our Services, provide content recommendations, and target our marketing messages to groups of our users (for example, those who have a particular plan with us or have been our user for a certain length of time).


Legal Bases for Collecting and Using Information

A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:

(1) The use is necessary in order to fulfill our commitments to you under our Terms of Service or other agreements with you or is necessary to administer your account–for example, in order to enable access to our website or charge you for a paid plan; or

(2) The use is necessary for compliance with a legal obligation; or

(3) The use is necessary in order to protect your vital interests or those of another person; or

(4) We have a legitimate interest in using your information–for example, to provide and update our Services, to improve our Services so that we can offer you an even better user experience, to safeguard our Services, to communicate with you, to measure, gauge, and improve the effectiveness of our Services, and better understand user retention and attrition, to monitor and prevent any problems with our Services, and to personalize your experience; or

(5) You have given us your consent.


How We Share Information

We do not sell our users’ private personal information to third parties. PERIOD. We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:

Subsidiaries, Employees, and Independent Contractors: We may disclose information about you to our subsidiaries, our employees, and individuals who are our independent contractors that need to know the information in order to help us provide our Services or to process the information on our behalf. We require our subsidiaries, employees, and independent contractors to follow this Privacy Policy for personal information that we share with them.

Third Party Vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us, or to provide their services to you or your site. This group includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information, fraud prevention services that allow us to analyze fraudulent payment transactions, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you), those that assist us with our marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns), and those that help us understand and enhance our Services (like analytics providers). We require vendors to agree to privacy commitments in order to share information with them.

Legal Requests: We may disclose information about you in response to a subpoena, court order, or other governmental request.

To Protect Rights, Property, and Others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Nicety, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.

Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Nicety goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.

With Your Consent: We may share and disclose information with your consent or at your direction.

Aggregated or De-Identified Information: We may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services.


How Long We Keep Information

We generally discard information about you when we no longer need the information for the purposes for which we collect and use it–which are described in the section above on How and Why We Use Information–and we are not legally required to continue to keep it.


Security

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our Services for potential vulnerabilities and attacks. To enhance the security of your account, we encourage you to set a secure passport and never share your account details with others.


Choices

You have several choices available when it comes to information about you:

Limit the Information that You Provide: If you have an account with us, you can choose not to provide the optional information. Please keep in mind that if you do not provide this information, certain features of our Services may not be accessible.

Opt-Out of Electronic Communications: You may opt out of receiving promotional messages from us. Just follow the instructions in those messages. If you opt out of promotional messages, we may still send you other messages, like those about your account and legal notices.

Set Your Browser to Reject Cookies: You can choose to set your browser to remove or reject browser cookies before using Nicety’s websites, with the drawback that certain features of Nicety’s websites may not function properly without the aid of cookies.

Close Your Account: While we’d be very sad to see you go, if you no longer want to use our Services, you can close your Nicety account by contacting help@nicetymaterials.com.

Please keep in mind that we may continue to retain your information after closing your account -for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests.


Your Rights

If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (AKA the “GDPR”), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

— Request access to your personal data;
— Request correction or deletion of your personal data;
— Object to our use and processing of your personal data;
— Request that we limit our use and processing of your personal data; and
— Request portability of your personal data.

To view, correct, or delete your personal data, please contact us using the details cited below with clear instructions on what you’d like us to do, and we’ll respond to your request within 48 hours (usually much, much quicker). In case we get something wrong, EU individuals also have the right to make a complaint to a government supervisory authority (although we’d appreciate you contact us first so we can set it right).


How to Reach Us

If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the section above, please contact us at help@nicetymaterials.com.


Transferring Information

Because Nicety’s Services are offered worldwide, the information about you that we process when you use the Services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for us, other members of our group of companies, or third party data processors. This is required for the purposes listed in the How and Why We Use Information section above. When providing information about you to entities outside the EEA, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law.


Privacy Policy Changes

Although most changes are likely to be minor, Nicety may change its Privacy Policy from time to time. Nicety encourages visitors to frequently check this page for any changes to its Privacy Policy. If we make changes, we will notify you, and, in some cases, we may provide additional notice (such as adding a statement to our homepage or our Blog, or sending you a notification through email or your dashboard).

Your further use of the Services after a change to our Privacy Policy will be subject to the updated policy.

That’s it! Thanks for reading.