Solidwool was born from the idea to create something beautiful - and to create sustainable design with an unbreakable link to nature and our surroundings.
A small market town that was once a thriving part of the woollen industry had grown quiet as manufacturing had left, taking the heart of the town with it. If we could find a way to reinvent wool, then there was an opportunity to bring it back to the town.
We heard talk of an upland sheep that had dramatically lost its value in recent years. Historically used in the UK carpet industry, this wool had fallen out of favour and was now considered almost worthless, a by-product of sheep farming. This wool was from a breed called the Herdwick, found in the Lake District. Now we had something we could help find its value again – to take the unwanted and make it beautiful.
So we started to play. To turn the way we have always worked with wool on it's head and turn this by-product into design created with conscience, beauty and soul.
The end result is Solidwool. A strong, beautiful and unique composite material. Think fibreglass, but with wool.